Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

GenAI in Marketing: Fear or FOMO?

GenAI is THE hot topic, but there’s a gap between the potential of GenAI to revolutionise the marketing industry and current adoption among marketers. Our research identifies the key challenges and best practices for unleashing the potential of GenAI and sets out a roadmap to guide marketing leaders through the process.

Brand Strategy Masterclass

Discover the power moves that will help you build resilient Brands in 2025 and beyond.

We're bringing you three video lessons on Brand Strategy, led by world-renowned experts at Kantar.

AI at Kantar

Kantar is your indispensable brand partner in a world being reimagined with AI.

Media Reactions 2024

Discover the top-ranking media brands and channels and how to navigate today’s complex media environment.

Marketing Trends 2025

Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.

Kantar BrandZ Global Report 2024

Discover the key factors driving growth for the world's most valuable brands.

Blueprint for Brand Growth

Download the FREE Blueprint book to get Kantar’s in-depth analysis and charts

Future Proof podcast

Kantar's Future Proof features frank discussions with experts as well as insights from brand and business leaders to help you navigate the marketing’s changing landscape. Subscribe now!

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.

Visit Kantar Marketplace

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

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Inspiration

Making inclusion count – for customers and the bottom line

Not an inclusive brand? It’s not just your customers who are missing out.

16 July 2024

Brand Blueprint Awards 2024 - winning brands

Learn about winners from Kantar’s Brand Blueprint Awards in Cannes and discover how IKEA and Heineken make the difference.

08 August 2024

10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024

The total value of the Kantar BrandZ Global Top 100 Most Valuable Brands has risen by 20% in 2024. What are the key factors driving success for the world’s most valuable brands?

06 August 2024

Decoding Brand Choices in Asia - Brand Footprint Asia 2024

Balancing Growth and Stability in Asia’s Dynamic FMCG Landscape

30 July 2024

Need something more tailored to your world?

Our global insights span 90 markets, covering everything from analytics and research to brand growth and advertising.

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Careers at Kantar

Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.

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Kantar suppliers

At Kantar, we look to partner with suppliers who share our moral and ethical values, whilst working to achieve sustainable growth.

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